基于人工智能的社交网络用户行为数据周期推荐算法
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TP391

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国家自然科学基金(41071262).


Research on the recommendation algorithm of social network user behavior data cycle based on artificial intelligence
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    摘要:

    为提高社交网络个性化服务质量,研究数据周期推荐算法的重大意义,针对传统推荐算法相似度计算准确率不高,导致推荐结果精度低、召回率低和耗时长等问题,提出一种基于人工智能的社交网络用户行为数据周期推荐算法。首先依据用户行为建立评分矩阵,利用皮尔逊相关系数计算评分矩阵评分值与网络行为数据相似度,依据计算得出的相似度以协同过滤为核心来检出需要推荐的社交网络用户数据内容,其次利用Top-N法生成用户邻居集,最后实现社交网络用户行为数据内容周期推荐。实验测试结果表明,所提算法的相似度计算准确率较高,网络用户行为数据周期推荐结果精度可高达97.2%,且推荐结果召回率高、耗时低,提高了社交网络个性化服务质量。

    Abstract:

    In order to improve the quality of personalized service of social networks and study the significance of data cycle recommendation algorithm, a social network user behavior data cycle recommendation algorithm based on artificial intelligence is proposed to solve the problems of low similarity calculation accuracy, low recall rate and long time consuming of traditional recommendation algorithm. Firstly, a scoring matrix is established based on user behavior, and Pearson correlation coefficient is used to calculate the similarity between scoring matrix and network behavior data. According to the similarity, cooperative filtering is used as the core to detect user data content in social networks that need to be recommended. Secondly, Top-N method is used to generate user neighborhood set. Finally, it is realized. Social network user behavior data content cycle recommendation.The experimental results show that the proposed algorithm has high accuracy of similarity calculation, the accuracy of recommended results of network user behavior data cycle can be as high as 97.2%, and the recall rate of recommended results is high and the time consuming is low, which improves the quality of personalized service of social networks.

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赵丽坤,王于可. 基于人工智能的社交网络用户行为数据周期推荐算法[J]. 科学技术与工程, 2020, 20(28): 11647-11652.
赵丽坤, 王于可. Research on the recommendation algorithm of social network user behavior data cycle based on artificial intelligence[J]. Science Technology and Engineering,2020,20(28):11647-11652.

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  • 收稿日期:2019-10-22
  • 最后修改日期:2020-01-22
  • 录用日期:2020-04-03
  • 在线发布日期: 2020-11-03
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